I am sure by now you may have come across a brand by the name “OnePlus”. If you haven’t, then read the next para, else skip the next para and read on. End-if. Phew, you can take your life out of programming, but you cannot take programming out of your life!
{OnePlus is a smartphone brand from China. Their first product (and as on date, their only product) is curiously named OnePlus One. They came up with an audacious claim that their smartphone is a flagship killer and guess what, they delivered! With features that match the flagships when it was launched and price that’s a fraction of what these flagships demand, they literally took the telecommunication world by surprise. They even introduced the invite system to buy the smartphone which led to an increasing desire in the consumer space. This strategy balanced the demand-supply equation. They are now coming up with a new product, OnePlus 2, with even better features with price less than $450/-. The wow factor is the launch – it can be viewed on a VR cardboard – what a way to use Virtual Reality!}
If you are reading this line, then I am sure you know something about the brand. But there are reasons, I believe, why OnePlus is actually disrupting the smartphone industry. I have touched upon them in my post I wrote on IdeasMakeMarket. Please do read and let me know your thoughts.
I am using their product – OnePlus One – and it’s a stunningly powerful gadget without burning a hole in my pocket. I simply cannot wait for OnePlus 2. The expectations are sky-high, hope the brand lives up to it.
July 27th, that’s the date.
I would disagree a bit. WhatOnePlus is doing can perhaps be called a sales tactic. Not a smartphone industry disrupt or. It's not creating an we technology or product. It's just changing the way it sells its products.
ReplyDeleteIts not necessary to attack one P in the 4-P's of marketing to be considered a disruption. It may involve more than one factor. In OnePlus' case, its the Pricing coupled with Promotion that's created the brand to stand out. For instance, Reliance disrupted the Indian handset industry by bringing in Rs. 500+ phones imported from China.. That wasn't a new technology / new product, just a basic product with a "sales tactic" similar to what you mentioned. OnePlus is different in that sense..
DeleteIt's definitely a marketing strategy. Agreed. But the deliverables from One Plus is meeting customer expectations. Assuming China industry for their leading innovative and creative products, customer satisfaction (the intangibles) are meeting in this product. (3 patients of mine are using them). I am a HTCian owning a One X Plus. I shall own a One Plus 2 during it's release.
ReplyDeleteCool Hans.. OnePlus 2 will be launched on 27th July..
DeleteOne of my friend owns this phone. Since I don't carry a mobile, I have no interest in phones in general, but when a good phone comes in the market, it arouses my interest. After reading your post, I will go to her and check this one out.
ReplyDeleteDo tell us how the newer version.
That's interesting Saru.. Check this phone on the net first, check the reviews..
DeletePS: You dont carry a phone? :O
Read your article on ideasmarket, you are all praises and I have to check this phone now.
ReplyDelete